We sought a concept that would be memorable. Inspired by Mexican culture, we incorporated iconic elements from literature, art, body language, color palettes, fire, and textures.
We developed a main video which the central story tell us the fight of two twins ( a good and and a bad one) who try to buy a bus ticket to travel with a handsome guy, who both already felt in love.
The campaign was on air across multiple channels, including social media, television, out-of-home advertising, and digital media. Our primary objective were to surpass the previous high season's ticket sales (2018-19). After, increase app downloads and enhance brand awareness, putting ClickBus as the brand leader bus ticket seller.
It was possible to replicate the key visual's structure without lose its essence. The high season extended from mid-October to February of the following year, post Carnival parties. To maintain consistency, we used the same title format for the smaller themes within the main campaign.
Campaign Direction: Karuna Lopes, Manuel Zamora and Natália Melo
Art and Creative Direction: Fábio Ruschi and Leu Camargo
Creative Team (Art & Content): Caique Luz, Lucas Vallim, Renata Gomes, Taiane Oliveira and Wellington Rodrigues
Video and Edition: JotaCom
Starring: Dani Calabresa and team.
Art and Creative Direction: Fábio Ruschi and Leu Camargo
Creative Team (Art & Content): Caique Luz, Lucas Vallim, Renata Gomes, Taiane Oliveira and Wellington Rodrigues
Video and Edition: JotaCom
Starring: Dani Calabresa and team.