Investir #descomplicou

This campaign marked Warren's first major bet on brand awareness. In it, we showed that the world of financial investments can be simpler (#descomplicado) than you think. Warren takes care of the boring part, while your money grows and all can be easily tracked through the app.

Warren Investimentos, 2021

My role: Concept and Keyvisual, Support Brand Strategy, Art Direction and Graphic Design.

To reinforce brand awareness, we decided to make the main color the key figure of the campaign. The magenta hue had to be recognizable and be associated in all campaign pieces with the Warren brand.

Creative team: Alice Dias, Alexandre Fontes, Caroline Volpato, João Padilha, Leu Camargo, Luiza Pettini, Mariana Kobler, Max Fonseca, Paola Behs.
Media: OMZ, Lucas Regio and Warren.
Video: Fred Cabral, Central Content and We4Music.
Photos: Claudio Francisco Meneghetti.

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